In Japan’s Ishikawa prefecture, the manager of a hotel has bought grapes worth $11,000 in total.
This extravagant purchase includes 24 grapes priced at $460 each, which will be served to the hotel guests, offering them a taste of one of the most expensive fruits worldwide.
Takashi Hosokawa, the hotel manager, splurged 1.2 million yen, roughly equivalent to $11,000 USD, to acquire 24 exceptionally plump and sweet deep red grapes. These sought-after grapes are renowned for their exceptional juiciness, sweetness, and remarkably low acidity levels. The grapes are considered a rare delicacy and are deemed the most expensive bunch ever sold since their introduction to the market 12 years ago. “We decided to offer 1.2 million yen to commemorate the 12 years and the inception of the Reiwa era,” Hosokawa informed the media. This reference by Hosokawa is associated with Japan’s transition into a new era following the ascension of Emperor Naruhito in May 2019, marking the start of the Reiwa era.
The distinctive “Ruby Roman” red grapes are cultivated in Ishikawa, but they have only been on the market since 2008. These grapes have gained immense popularity, yet only a limited number are put up for sale to maintain high demand. Japan commonly presents uniquely shaped or colored fruits as gifts for special occasions. Fruits such as the Ruby Roman grape are nurtured under specific conditions to enhance their unique characteristics. The cultivation process demands intricate attention to detail, contributing significantly to their high price.
The burning question remains: Why did Hosokawa choose to spend a considerable sum on just 24 grapes? One plausible reason could be the publicity and attention such extravagant purchases garner for businesses. Ultimately, from an economic standpoint, the decision likely makes perfect sense for Hosokawa.