Halloween may be a fun time for kids, but for many American wallets, it can be quite terrifying. Each year, Americans all over the country gear up for Halloween by buying costumes, pumpkins, and loads of candy. According to the National Retail Federation, a whopping 70% of Americans are anticipated to join in on the spooky festivities. However, partaking in Halloween celebrations can come with a hefty price tag, especially this year. It is estimated that Americans will collectively spend close to $9 billion on Halloween-related items.
This holiday season significantly boosts the retail industry in America, with an average individual spending around $87 on Halloween festivities. Most of this spending is expected to happen in discount stores, specialty costume shops, and department stores. Additionally, about a quarter of Americans are likely to shop for their Halloween needs online this year. While handing out candy remains a popular and budget-friendly way to participate in Halloween, only 30% of Americans are projected to dress up and go trick-or-treating, while 45% plan to carve pumpkins. It’s not just pumpkin growers and costume designers who benefit; the pet costume industry will also see a surge in sales.
If you’re aiming to celebrate Halloween without breaking the bank, a simple solution could be to buy candy and hand it out, following the lead of the 70% of Americans planning to do so. Alternatively, you can show your support for local retailers on a budget by shopping at discount stores.
