Two Israel-based credit card companies, Max and Isracard, have partnered with crypto-related platforms to enable their customers to purchase Bitcoin, according to the local news agency Calcalist.
Max has teamed up with the local crypto broker Bits of Gold to introduce a crypto-enabled card named MaxBack Crypto. This card will not only offer cashback rewards in BTC but also provide the ability to buy Bitcoin through an agreement with Bits of Gold.
Formerly known as Leumi Card, Max is a prominent credit card processor and issuer in Israel, serving as a significant non-banking financial entity. The company has issued around 1.6 million credit cards and provides services to over 40,000 merchants.
On the other hand, Isracard Group, a major credit card company in Israel that offers credit clearing services to brands like American Express, MasterCard, Visa, and Isracard, is also stepping into the world of cryptocurrencies. Isracard has reportedly partnered with Altshuler Shaham, a leading investment company in Israel, to allow its cardholders to purchase Bitcoin directly using their credit cards.
Altshuler Shaham has shown interest in Bitcoin investments previously by investing $100 million in the Grayscale Bitcoin Trust in 2020.
Related: Top Israeli bank to accept BTC and ETH trading through Paxos’ collaboration
Horizon CEO Ilan Stark expressed pride in the innovative collaboration, stating, “As the leading crypto company in the country, we are proud to launch this innovative collaboration, which will allow the general public to join the digital currency arena.” He also noted the increasing interest from investors and customers in the digital currency market.
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