As Bitcoin (BTC) experiences significant price gains in 2023, the CEO of crypto hardware firm Trezor, Matěj Žák, emphasizes that the core features of Bitcoin hold more value than its market price.
Žák believes that Bitcoin’s ability to provide financial independence is a key benefit of the cryptocurrency and surpasses its price tag. He stated in an interview with Cointelegraph that 2023 will be a year for market consolidation and improvement of products at Trezor in anticipation of the upcoming bullish market.
Trezor is committed to enhancing Bitcoin’s user-friendliness, with a focus on making self-custody more accessible for everyday users, as Bitcoin and crypto are often perceived as complex concepts. Žák expressed that despite common perceptions, Bitcoin is not complicated but rather a simple technology with vast potential.
Žák highlighted that Bitcoin’s ability to promote financial self-sovereignty is where its true value lies, making the price of Bitcoin a secondary consideration when viewed in this broader context.
Bitcoin has recently seen a strong resurgence following the FTX exchange collapse in November 2022, with a 14% surge since the beginning of 2023, reaching $19,000 on Jan. 13. Currently, Bitcoin is trading at $18,900, marking a 3.6% increase in the past 24 hours, according to CoinGecko.
Despite the challenges in the crypto market, Trezor experienced a 300% sales increase in the aftermath of the FTX collapse. As of January, Žák has taken over as the new CEO of Trezor, succeeding co-founder Marek Palatinus, who will continue to serve as an advisor, providing guidance on the company’s strategic and technical direction.
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