The influential jewelry brand opts for sustainable choices

Diamonds are highly sought-after for their rarity and symbolic significance of strength and longevity. However, the process of mining diamonds is costly and environmentally impactful. Pandora, a major player in the jewelry industry, is taking a definitive stance to reduce the negative effects of diamond mining on the environment and their financial resources.

Today, Pandora revealed its decision to exclusively use lab-grown diamonds in their jewelry, eliminating mined diamonds from their products. They assure that these synthetic stones will possess identical optical, chemical, thermal, and physical properties as natural diamonds.

Pandora’s CEO, Alexander Lacik, expressed, “They represent our commitment to innovation and sustainability while embodying timeless beauty. Diamonds are not just eternal, but also inclusive to all.” The company evaluates lab-grown diamonds based on the same criteria – cut, color, clarity, and carat – as natural diamonds.

While maintaining quality standards, the standout difference lies in the environmental impact. Pandora’s lab-grown diamond production currently uses 60% renewable energy, with plans to transition to 100% renewable energy by the time the new collection is available worldwide.

Pandora announces the phasing out of mined diamonds in favor of lab-grown ones https://t.co/K9A2TMGb7D

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“Recent reports suggest that in the US, China, and India, younger consumers prioritize sustainability when making purchasing decisions, possibly influencing their choices in diamond jewelry,” stated Bain & Company earlier this year.

The new jewelry line, Pandora Brilliance, featuring lab-grown diamonds, will debut in the United Kingdom before expanding to a global audience by next year.