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Networking Beyond Social Media


Exploring Alternative Approaches to Building Professional Connections

When considering strategies for advancing your career through networking, the immediate association is often with platforms such as LinkedIn. While utilizing business-oriented websites is indeed valuable, solely relying on them may not always yield the most fulfilling results. Despite the convenience offered by sites like LinkedIn for expanding your professional network, the limitations and fickleness of social media can sometimes hinder genuine connections.

Instead of restricting your networking efforts to online platforms like LinkedIn, consider using these platforms as a starting point, then taking the initiative to deepen relationships beyond the virtual realm. While LinkedIn facilitates initial connections within and outside your industry, going the extra mile to engage meaningfully with your contacts is essential.

For instance, a simple gesture like acknowledging a connection’s upcoming birthday can significantly enhance your relationship. By demonstrating thoughtfulness and goodwill, you not only maintain contact but also show appreciation for the connection. These small but heartfelt gestures contribute to sustaining rapport and ensuring that your name remains relevant to your contacts.

Even in situations where the relationship is not entirely positive, there are opportunities to foster stronger connections. In the event of an unsuccessful job interview conducted over the phone, expressing gratitude through a thank-you note and indicating a willingness to stay connected can leave a lasting impression. By demonstrating professionalism and a sincere interest in maintaining contact, you keep yourself in consideration for future opportunities.

Networking transcends mere online interactions and notifications. It is grounded in genuine human connections, each profile representing a distinct individual with whom you can build a meaningful relationship. Embracing this personalized approach to networking can yield enduring professional alliances and open doors to unforeseen opportunities.

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