Every professional is essentially a business entity.

Just like any company, irrespective of its size, individuals also need to engage in self-promotion. Whether they are dealing with clients or establishing connections with other professionals, maintaining a consistently professional image is crucial. Individuals are like their own brand, and to excel in their careers, they must ensure that their personal brand is impeccable.

While I won’t dictate what you should or shouldn’t share on your social media, it’s worth considering this: during the hiring process, recruiters often conduct a basic online search of potential employees. This includes reviewing their social media profiles and any associated websites or blogs. Although it may seem unfair, it’s essential to remember that anything you post online is visible to everyone. If it’s content you wouldn’t want others to see, it’s best not to publish it. Even if it goes unnoticed initially, be assured that it may resurface later.

If you maintain a personal blog, whether it serves as a platform for your portfolio or just for casual discussions, ensure that it looks professional. Make sure it is well-organized, free of spelling and grammar errors, and that all links are functional. A well-crafted blog or website not only leaves a positive impression but also showcases your digital skills.

Your name is your brand, and like any brand, it requires ongoing maintenance. Everything associated with your name should reflect the highest quality. If you still want to share memes and opinions online, consider creating a separate social media account under a pseudonym. This way, you can share content without compromising your professional image.