Entrepreneurship starts with identifying a specialized area.

Every successful small business originated from a fundamental question: “what problem can I address that no one has explored before?” It could be a significant issue like energy conservation or a minor inconvenience like people not cleaning up after their pets in a park. Every problem has a potential resolution, but with a finite number of individuals globally and a seemingly boundless array of issues, the possibilities are endless. I’m not trying to overwhelm you with existential thoughts; rather, I’m highlighting that there are numerous paths available for launching your own business.

Observe your surroundings, engage with your acquaintances. It is highly likely that there is at least one issue in your immediate environment that could be easily resolved, yet no one has taken the initiative. Perhaps the problem is perceived as trivial, hence no one feels compelled to address it. Or maybe the problem is uncomfortable, leading to a reluctance to discuss it.

Imagine, for instance, facing a recurring challenge like having cold hands. During winter, your hands feel cold, but you require them for typing on a keyboard. Wearing gloves while typing is not practical due to finger size, and using a touch screen with gloves is inconvenient (unless you have specialized touch-sensitive gloves, which are not always reliable). This scenario presents an opportunity for problem-solving. You could devise gloves with small touch points for typing, design a keyboard suitable for use under a blanket, or create a blanket with a designated slot for a tablet.

While this is purely hypothetical, the core idea is that resolving problems, even minor ones, can attract customers willing to pay for the solution. If a problem is significant enough to prompt you to conceive a remedy, it is likely that others are equally bothered and willing to invest some money in resolving it.