The rapid growth of the industry presents a valuable opportunity to connect with younger audiences.
Major corporations stand to benefit greatly by entering the realm of eSports. For any business seeking visibility, eSports offer a powerful platform to engage with a younger demographic. Reuters reports that 39% of brand exposure in eSports comes from non-gaming related companies. Heavyweights like Disney, MasterCard, and Wendy’s have already entered the eSports advertising arena. Now, prominent car manufacturers are also stepping up their involvement.
The eSports audience is consistently expanding. Nielsen’s data shows that most fans fall within the 18-35 age bracket. This demographic boasts a higher disposable income compared to other sports fan groups, making them a crucial market. During the recent Call of Duty Battle Royale event, fans collectively accumulated nearly 550,000 viewing hours. This surge in interest has attracted brands from various industries, bolstering the industry’s credibility and potential for further growth.