The stock of Beyond Meat has seen an impressive surge of 734% from its initial public offering price.
Since its IPO a few months ago, Beyond Meat has made significant strides in the meat industry by collaborating with various restaurant chains such as BurgerFi. The company has also formed partnerships with Dunkin’, Tim Hortons, and Blue Apron. CEO Ethan Brown, in an interview with Business Insider, mentioned how the brand has evolved into a prominent movement. He highlighted the influence of Gen Z consumers driving the popularity of alternative meat products, making meatless options the new norm for many young individuals. Major players like Burger King have embraced this trend, recognizing the business potential it holds.
According to estimates from Barclays, the alternative meat market could potentially grow to a value of $140 billion within the next decade. The rising environmental concerns, animal welfare considerations, and the health-conscious mindset of the younger generation are pivotal factors propelling this trend forward.
