A recent report from CBS Philly dove into the life of 17-year-old boy Daniel Piotti from Philadelphia. Piotti runs his own landscaping business, which is impressive in its own right, but what he does with the profits from that business is even more impressive. Piotti takes the profits and invests them in the stock market. He says he first started investing at the age of 13 when he saw that his dad had some stocks and wanted to learn about them and have a portfolio of his own.
Piotti’s portfolio now includes major brands like Nike, Pepsi Co., and Fedex. Now, I know you may be thinking anyone can be swayed to invest in big brands thinking it will equal big returns, but Piotti has a strategy for how he chooses to invest his funds. Every day he monitors the DOW 30 stocks earnings per share, P/E ratio, and dividend yield, and puts his findings into a Word document. If he sees potential in a stock to continue to grow he’ll invest in the company.
Not all of Piotti’s investment strategies come from numbers, though. He explained to CBS Philly that he chose to invest in Nike after studying his fellow classmates and realizing almost every one wore Nike products. His strategies have not failed him; his investments are out performing in the stock markets and bringing in 8-10% annual returns. He started just 4 years ago with $2,500 and now has $20,000 worth of shares.